Your online presence is diverse.
You have Facebook. Instagram. Pinterest. Twitter.
And of course, your blog.
Your followers want unique content every day, or they could lose interest. But who has time for that?
The magic trick is to repurpose your blog content.
I have had incredible success with repurposing my blog content and after trial and error, it’s even become fun!
Here are my secrets to repurposing blog content and enjoying the process.
My Secret Formula for Repurposing Blog Content
As I mentioned, there are different channels that you need content for, and each one requires at least a new twist. Here are a few ways that I repurpose my content for the channels I share it through.
Newsletters
With my Grow Letters (are you a subscriber yet?), I like to tease the first 1-2 paragraphs of new blog posts. I literally copy and paste those first two paragraphs, maybe add a bit more value here and there and then spruce it up from there.
Once I have the email in place, I add a call-to-action to read the full post over on the blog.
This is a great way to repurpose content you’ve already created and it’s an easy fix if you’ve been sat in front of a blank screen for hours trying to come up with another newsletter topic (I promise you, we’ve all been there!).
Instagram is highly visual, but it’s still a great way to showcase your latest blog posts.
There are several ways to create visual content, but one of the easiest is to find content is to look for quotes that speak to you and you know your audience will like.
This could actually be a quote from your blog or another piece of content you have already created.
Any sentence that works as a standalone piece of content can easily be added to Instagram as a quote.
You can also expand on that quote with more info in the caption of your Instagram post.
Facebook isn’t as visual as Instagram. However, images are still a powerful way to communicate your brand on the site.
For example, if you have a tutorial you’d like to share with your audience based on a previous blog, you can do that with a compelling image. Follow it up with a step-by-step guide in the quote section as well.
I find this to be one of the easiest ways to keep my Facebook page fresh.
Create Freebies
One way I use to figure out what type of content my audience wants more is to follow what’s popular.
Once I identify the trend, I use that information to build compelling freebies and products.
Freebies can include:
- Workbook or e-books
- (Email) Courses
- Case Studies/Testimonials
- Tutorials
- Checklists
And your blog posts can be the foundation for the freebies or products you create.
This is one of the reasons it is so important to create valuable content each and every time you write a blog post. You never know what you might be able to create from it in the future.
Turn Your Post into a Pin for Pinterest
Another way you can use your current blog posts is to come up with 4-5 different catchy headlines for them.
Then create pin images to go with those headlines and share them with Pinterest.
Pinterest is a HUGE source of traffic for me and if you aren’t using it yet, do it!
The better your image headlines are, the more traffic you can generate from Pinterest.
My Tips for Repurposing Content
Use an Editorial Calendar
Plan. Plan. Plan. Your editorial calendar makes sure you don’t share the same content twice. It also just keeps you organized.
I could not LIVE without my editorial calendar. Seriously. Without it, I would be stressed to figure out what I’m going to post next. Get and stay organized with a calendar.
Batch Plan Content
At the start of each month, sit down and plan out all content for that month.
It will save you time and frustration.
Pick a Content Theme
Another way to organize your content is to create a theme for the month.
I like to create content months in advance with special themes like, design, SEO, or even what to write on your blog.
This streamlines my creativity and makes it easier to figure out what content I can repurpose.
Summary
Repurposing blog content is a great way to save time and get organized. I also find it helps with my creativity.
I hope these tips keep your creativity flowing and give you some relief from the never-ending content grind!
